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Vatican to take legal action against Benetton advertisement
Friday November 18, 2011 08:13:14 AM,
IANS
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Vatican City: The
Vatican has said it will resort to legal action to stop clothing
retailer Benetton's advertisement with a photographic montage of
Pope Benedict XVI kissing a noted Egyptian imam on the mouth.
A large banner with the image of the pope and Egypt's Grand Sheikh
of the Al-Azhar Mosque Mohammad Ahmed Al Tayeb hung from a bridge
near the Vatican Wednesday, later to be removed.
Vatican secretary of state Tarcisio Bertone "is examining the
steps that may be taken with the competent authorities in order to
guarantee adequate protection for the figure of the Holy Father,"
Holy See Press Office Director Fr. Federico Lombardi S.J. said in
a statement.
Benetton at times uses shocking images involving social issues to
stir interest in its sweaters and other merchandise.
The Ponzano, Italy-based company had said its "Unhate" campaign
used "symbolic images of reconciliation - with a touch of ironic
hope and constructive provocation - to stimulate reflection on how
politics, faith and ideas, even when they are divergent and
mutually opposed, must still lead to dialogue and mediation."
Late Wednesday it pledged to scrap the advertisement with the
pope, one of a series of doctored photos depicting world leaders
kissing each other on the mouth.
"This is a grave lack of respect for the pope, an offence against
the sentiments of the faithful and a clear example of how
advertising can violate elementary rules of respect for people in
order to attract attention through provocation," Lombardi said.
Other images show kisses between US president Barack Obama and
Venezuelan president Hugo Chavez, Obama and China's President Hu
Jintao and Israeli prime minister Benjamin Netanyahu locking lips
with Palestinian Authority president Mahmoud Abbas.
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