Shah Rukh Khan annuls deal with Lux Cozy

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Tuesday, February 23, 2010 05:06:12 PM, TCN News

Kolkata: In respect to the sentiment of Rizwanur Rehman’s family and the Muslim community at large, Bollywood star and owner of Kolkata Knight Rider, Shah Rukh Khan has called off business deal with Lux Cozi maker the famous company for innerwear garments.

Lux Cozi is owned by Ashok Todi who is accused in the infamous Rizwanur Rehman murder case.

Feeling the sensitivity of the issue, SRK decided to call off the deal. Gameplan director of Kolkata Knight Rider Jeet Banerjee said in a press conference yesterday.

Rizwanur Rahman, a computer graphics designer, married to Priyanka Todi, the daughter of Ashok Todi, with their choice but it was not digested by family of Priyanka Todi. They used all the sources to break the marriage but they failed and almost one year after his marriage Rizwanur Rahman was found dead by a railway track in Kolkata in Sep 2007 under mysterious circumstances. Todi family is accused in the case.

Recently, Kolkata Knight Rider made deal with Lux Cozy for IPL-3 which is going to start next month. According to deal there would be advertisement for Lux Cozy inside and around the stadium for home matches as well as Lux branding on the players’ trousers and other advertising.

However, as this deal came to light Muslim groups and civil societies in Kolkata protested against it. They wrote to Shah Rukh Khan urging him to cancel the deal with the man accused of killing an innocent otherwise they would launch statewide agitation. Rizwanur’s mother also requested SRK to break up the deal with the company owned by a family responsible for her son’s death.

Now Lux Cozi would not be able to advertise their products during the IPL matches of KKR. Play boards that were already put across the city would be taken off as soon as possible.

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