logo
Welcome Guest! You are here: Home » Phones & Gadgets

Average smartphone selling price now Rs 11,500 in India

The premium segment ($37,000 and above) witnessed a strong growth of 91 per cent, IDC report said

Saturday November 7, 2020 2:52 PM, IANS

Average Phone Selling Price in India

New Delhi: The average selling price of an smartphone has fallen by 2 per cent to reach Rs 11,500 in the India market, with 84 per cent of shipments now coming in the sub-Rs 15,000 range (29 per cent even below Rs 7,000), driven by e-learning, according to a new IDC report.

The mid-range segment (Rs 15,000 to Rs 37,000) declined year-on-year, as consumers held back on upgrading to a more expensive smartphone due to economic uncertainties.

The premium segment ($37,000 and above) witnessed a strong growth of 91 per cent where Apple, Samsung, and OnePlus continued to be the top three players.

Apple also launched its online store in the third quarter, offering a wide range of first-time services.

Also Read

"IDC expects the low-end and mid-range segment to continue being the volume driver. As consumer sentiment improves in the next few quarters, upgrades and affordable 5G offerings in the US$200-500 segment is expected to drive growth," said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

eTailers led the online channel share reaching an all-time high of 48 per cent in Q3, growing by a healthy 24 per cent (YoY).

Cautious consumers preferred online purchases as they were driven by promotions and sale events on eTailer platforms.

"Offline channels registered a moderate 11 per cent YoY growth after a challenging first half of the year. New launches had severe supply constraints in offline channels," the IDC report mentioned.

While original equipment manufacturers (OEMs) launched more low-priced smartphones, they upped the game on specifications with more phones featuring quad-cameras, high megapixel counts (48MP and above), more storage (64GB and above), bigger batteries (5000mAH and above), etc. even as prices declined.

A total of 25 million feature phones were shipped in the third quarter, a decline of 30 per cent YoY.

As a result, the overall mobile phone market shipment dropped by 4 per cent YoY, with feature phones accounting for only 31 per cent share.


For all the latest News, Opinions and Views, download ummid.com App.

Select Language To Read in Urdu, Hindi, Marathi or Arabic.

Share this page

 Post Comments
Note: By posting your comments here you agree to the terms and conditions of www.ummid.com
.
Logo